I’ve always loved New Balance, my favorite brand to rock when I lived in Brooklyn, so when I came across the Coco Delrsy in men’s colors and sizes during a visit with a former coworker, I knew immediately, before even trying them on, how I wanted to shoot them on a tennis court. Months later, I finally made it happen. I pulled together some tennis gear that my roommates had around the house and got after it, just creating for the sake of creating. No brief, no client, just sunlight and my camera. Sure, Coco Gauf isn’t sponsored by Wilson, but maybe someone at New Balance, Coco’s team, or a tennis fan will connect with it. At the end of the day, that’s not really the point. The point is staying creative, and doing it because you love it. That’s what keeps the fire alive. I love photography. I love creating imagery and editing the final image that I see in my head.